Morgan Mercantile

SS24 Look book

Morgan Mercantile is an absolute staple of Fort Worth, my hometown. Through their incredible merch celebrating our city to their deep community roots, they have made a lasting impact onto Cowtown’s culture. They were on of my dream clients for this. I finally got the chance to shoot this look-book at the beginning of 2024.

The goal was to celebrate the deep history of Fort Worth and its arts. I found this location just a few blocks from Morgan Mercantile called the Southside Preservation Hall, a 1900’s building used by the community for any kinda of event you can think of. I fell in lvoe with it instantly and built the entire vision for this shoot around. Many of the props you see either came from Morgan Mercantile’s store or the attic of Southside Preservation Hall.